Local Care Adviser is built on one simple principle: true human-to-human support. Call me old-fashioned, but I believe in people embracing one another in a real and authentic way. A friendly smile, a comforting word and a shared moment of understanding can make all the difference when you are feeling overwhelmed.

My journey to founding Local Care Adviser began with nearly a decade of experience working with private clients in London’s West End boutique property market. While I truly loved my job, I always felt something was missing — a deeper sense of purpose in helping others.

Then, to my surprise, I was headhunted for a position in the care industry, where I discovered my true calling. This field provided the perfect opportunity to combine my early passion for human psychology and training in relaxation techniques for emotional wellbeing with my experience advising high-profile, diverse clients to make a real difference in people’s lives.

I have seen first-hand how difficult it can be for families trying to find the right care for their loved ones. Many of my clients came to me stressed, uncertain about where to begin, burdened with guilt and struggling to balance their own lives while making such an important decision. It was heartbreaking to hear what they were going through. But what was harder still was knowing that I could not help everyone as much as I wanted while working for a sole care provider.

I knew then that finding the right care should not be a journey filled with stress and uncertainty—it should be a process where you feel empowered and supported.

I have always been a people person, someone who listens and cares deeply. Helping people is in my nature, and I have always felt compelled to do whatever I can to lighten their load.

I started Local Care Adviser to continue this approach.

If I can take even one burden off someone’s shoulders, then it has been a good day.